Marketability as a Golf Course
This golf course attracts a majority of its customers from the Chiba Prefecture. Due to the opening of the Inashiki Exit on the the Metropolitan Inner-City Expressway in 2009, however, accessibility improved, requiring approximately 80 minutes' travel time from central Tokyo. It thus became possible to attract customers from a wider area. The good location of the golf course, just a 7-kilometer or 10-minute drive from the closest expressway exit, is favorable for the customers.
The number of visitors in FY2013 was 94,000 (62,000 per 18 holes), exceeding the 92,000 visitors in FY2010, before the Great East Japan Earthquake. This golf course had over 4,400 members as at the end of March 2013. In FY2013, about 34.4% of the visitors held memberships and approximately 48.7% of weekend visitors were members. Against a backdrop of the large number of members, pricing is arranged to efficiently maximise the utilisation rate, and as the caddy service is optional, most visitors opt to play without one.
Services that cater to female golfers such as ladies' tee facilities are also being introduced. Attracting customers via web reservations is also an area which is being strengthened, and in FY2013, approximately 37.1% of visitors made reservations via the web. The restaurant serves food in a café-style to reduce operating costs, and other services have been converted to self-service in order to optimise costs.